I had the privilege of curating and launching the debut book release for Erin Napier and Adam Trest: The Lantern House. When Erin and Adam approached our team, they had a clear vision — to promote their new children’s book in an authentic, story-driven way that felt true to their creative voices.

My role was to design a campaign that celebrated both the intricate beauty of Adam’s illustrations and the heartfelt storytelling Erin is so loved for. I crafted the script and provided creative direction for a behind-the-scenes video that showcased their seamless collaboration and brought the spirit of the book to life on screen.

Through thoughtful visual storytelling and strategic content, we captured the warmth and charm of The Lantern Houseand resonated deeply with their audience. I also led the promotion of their launch event, which drove significant pre-orders ahead of the signing and helped propel The Lantern House to become a New York Times bestselling children’s book.