Creating Connection Through Event Marketing
Red Mountain Grace is a Birmingham-based nonprofit that provides housing and support for out-of-town patients and caregivers receiving medical treatment.
Dominoes & Desserts was created as a community-centered fundraising event designed to bring people together while raising awareness and support for the organization's mission.
Dominoes & Desserts | Red Mountain Grace
My Role
Fundraised the entire sponsorship tiers
Developed and organized the event from concept to activation
Developed promotional content and event messaging
Managed social media marketing leading up to the event
Created graphics and marketing materials
Coordinated content capture during the event
Supported storytelling efforts that highlighted the organization's impact
Helped increase awareness and community engagement surrounding the event
Skills Demonstrated
Event Marketing • Content Strategy • Community Engagement • Social Media Management • Brand Storytelling • Creative Direction • Project Coordination
Impact
Through strategic promotion and mission-focused storytelling, the event successfully connected supporters with the organization's mission while creating an engaging and memorable community experience.
Examples of Work
Social Media Strategy & Management
Impact Story Video
As part of the Dominoes & Desserts campaign, I coordinated the development of an impact story video designed to highlight the mission of Red Mountain Grace through the experience of a family directly served by the organization.
My role included identifying and coordinating with the featured family, collaborating with the videographer, facilitating communication throughout the project, and helping guide the overall creative vision. I worked to ensure the story remained authentic, emotionally compelling, and aligned with the organization's mission while providing creative input on messaging, interview direction, and key storytelling moments.
Skills Demonstrated
Creative Direction
Story Development
Storytelling Strategy
Talent & Stakeholder Coordination
Videographer Collaboration
Project Management
Mission-Driven Marketing
Content Production