Village Dermatology

Village Dermatology is a multi-location dermatology practice serving the Birmingham area, offering medical, surgical, cosmetic, and aesthetic services. In addition to supporting the overall Village Dermatology brand, I also help lead content creation and marketing efforts for LABL Studio, the practice's retail skincare and beauty boutique, and the Aesthetic & Laser Center.

My role combines content strategy, social media management, photography, videography, copywriting, email marketing, event promotion, and brand storytelling. I work closely with physicians, aestheticians, providers, and leadership to create educational and engaging content that strengthens brand awareness, builds trust with patients, and supports business growth across multiple service lines.

My Role

Skills Utilized:

  • Content Strategy & Campaign Development

  • Social Media Management

  • Photography & Photo Styling

  • Videography & Short-Form Video Creation

  • Copywriting & Brand Messaging

  • Email Marketing

  • Graphic Design

  • Event Marketing & Promotion

  • Project Management

  • Content Calendar Planning

  • Community Engagement

  • Healthcare Marketing

  • Brand Storytelling

  • Product Marketing

  • Provider Branding & Personal Brand Development

Built a Consistent Multi-Brand Content Presence

Developed and executed content strategies across Village Dermatology, LABL Studio, and the Aesthetic & Laser Center while maintaining a cohesive brand identity and distinct voice for each audience.

Increased Social Media Reach and Engagement

Created educational, promotional, and lifestyle-focused content that consistently generated strong engagement and expanded audience reach across Instagram, Facebook, TikTok, and email marketing channels.

Produced High-Volume Original Content

Planned, photographed, filmed, edited, and published content including:

  • Patient education videos

  • Treatment spotlights

  • Provider features

  • Product launches

  • Event promotions

  • Retail campaigns

  • Practice culture content

  • Community engagement initiatives

Supported Retail Growth at LABL Studio

Developed campaigns highlighting skincare, cosmetics, and retail offerings through:

  • Product photography

  • Video demonstrations

  • Promotional campaigns

  • Email marketing

  • Event marketing

  • Gift-with-purchase and seasonal promotions

Elevated Provider Visibility

Created content that positioned physicians and providers as trusted experts through educational videos, treatment explanations, patient-focused storytelling, and personal branding initiatives.

Led Marketing Support for Practice Events

Managed promotional content and campaign execution for:

  • Product launch events

  • Educational skincare events

  • Cosmetic treatment promotions

  • Seasonal campaigns

  • Community outreach initiatives

Created a Strong Visual Brand Library

Built an extensive collection of original photography and video assets that continue to support social media, website content, email marketing, advertising, and patient education.

Examples of Work

Social Media Strategy & Management

  • Monthly content planning

  • Campaign execution

  • Cross-platform content adaptation

  • Community engagement

Photography

  • Product photography

  • Lifestyle photography

  • Provider portraits

  • Event coverage

Videography

Marketing Campaigns

Results & Impact

  • Helped strengthen brand awareness across multiple business divisions.

  • Created a recognizable and consistent visual identity across social media channels.

  • Increased audience engagement through educational and relatable content.

  • Supported patient education efforts through accessible and informative digital content.

  • Contributed to the growth and visibility of LABL Studio and the Aesthetic & Laser Center.

  • Developed a scalable content library that continues to support ongoing marketing efforts.

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Storytelling Through Design, Content, & Community
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